SCHĪR ibex on an alpine ridge — 70s national-park poster meets Japanese woodblock

My story.

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I had to remember
what awe felt like.
Twenty-three years

It took me almost twenty-three years to notice I had no sense of my own values. My attention was never mine long enough to find out.

The last two years went to taking it back. Out in the world instead of watching it through a screen. Finding out what I actually care about, and where I fit.

Awe came back slowly. I had to practice it.

SCHĪR is the record of that. Something I needed to make.

I grew up on Casco Bay, in Maine. I live in Utah now, at the edge of the Wasatch.

Pine coastline and islands at dusk, woodblock
A few things

People want to keep their money for experiences. Every dollar matters. So the clothes are designed thoughtfully, carefully — for the times when awe can happen.

SCHĪR is about getting your attention back. And spending it on what you actually love.

Toby Burgmaier · Salt Lake City

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