Built for where
you’re going.
A brand for people who refuse to pick a lane — the trail and the tailgate, the summit and the show.
It started where the trail runs out.
The things that make a life worth living — cold air at altitude, the burn after a long climb, three days deep in a crowd, the roar of a stadium on a Saturday — never had a brand that spoke their language. So I built one.
SCHĪR is for people who live on both sides: who summit in the morning and catch the show that night, who don’t see a contradiction between a trail and a tailgate. Because there isn’t one.
It starts with apparel you can wear into all of it, and a supplement line built to meet the day on its own terms. First the world it comes from. Then the fuel to keep going.
A disposition.
Anyone doing something they love, who wants to feel like themselves while they do it. The thing doesn’t have to be a mountain.
A long word, and a lot still ahead.
Drawn at the edge of the Wasatch and made for everywhere you take it — a small brand carrying a thousand-year-old word, one design and one honest formula at a time.
Drawn in the Wasatch · Made for everywhereFound something here?
Be first in line.
Five supplements are on the way, and the list hears it first: the launch, the story, and whatever the brand makes next.