How this started.
I had to remember
what awe felt like.
Two years back
Big tech took my attention and I didn’t notice for years. It wasn’t one moment. I just stopped paying attention to the places around me, stopped feeling awe at things that used to stop me in my tracks.
SCHĪR came out of practicing feeling awe again. Standing up straight in my own body, ready to face the world. I wanted to make something from that.
People want to keep their money for experiences, and every dollar matters. So the clothes are for the times when awe can happen, and the supplements guard what you’ve built. Nothing here moves you away from what you’re feeling. The point is to feel it.
I grew up on Casco Bay, in Maine. I live in Utah now, at the edge of the Wasatch.
Toby Burgmaier · Salt Lake City