I built SCHIR because the things that make life worth living — cold air at altitude, the burn after a hard climb, three days deep in a festival crowd, the roar of a stadium on a Saturday — didn't have a brand that spoke their language.
SCHIR is for people who live on both sides. The ones who push hard in the wild and know how to have fun when they come down. Who summit on Saturday and catch a show on Saturday night. Who don't see a contradiction between a trail and a tailgate — because there isn't one.
This is for people who live fully. Not just outdoorsy purists. Not just weekend warriors. People who refuse to pick a lane because the whole road is theirs.
The ibex doesn't explain itself.
The Symbol
The Alpine ibex thrives at altitude, moves with precision across terrain that stops most creatures, and does it without fanfare. It's not the loudest animal in the wild. It's among the most capable. That's the SCHIR person — not the loudest in the room. The most prepared, most alive, most at home in the kind of places that separate people.
Nobody made the drink for that moment. The one that looks right in your hand, tastes like something worth choosing, and actually does something useful for your body.
The "clean" alternatives don't solve it either — powder you have to mix, tablets that taste like chalk, sachets that belong in a gym bag, not a cooler. Functional hydration has never been ready to drink. Until now.
Six retro designs named after wilderness landmarks. Plus garment-dyed tees, hoodies, crewnecks, and structured caps. Each piece built to last. Ships now.
SCHIR is building a beverage line for people who actually move. Spark, Wild, and Surge are coming — each one built to earn a place in a life that demands more than just hydration.
Sparkling electrolyte.
Sparkling water.
Energy drink.
SCHIR supplements are built for people who move hard and need to come back right. TRAACS magnesium, KSM-66 ashwagandha, Suntheanine L-theanine — branded ingredients at real doses. From electrolyte replenishment to night recovery.
Be first when we ship.
Replace what you lost.
Hydration / Electrolytes
Sodium, Potassium, TRAACS Magnesium, Calcium
Supports electrolyte balance.*
Coming SoonSleep like you earned it.
Sleep / Night Recovery
KSM-66 Ashwagandha, Suntheanine L-Theanine, TRAACS Magnesium
Supports muscle recovery during sleep.*
Coming SoonReady before the ridge.
Energy / Focus
Caffeine, Suntheanine L-Theanine, Rhodiolife Rhodiola
Supports mental focus and energy metabolism.*
Coming SoonCome down after the hard part.
Stress / Adaptogens
KSM-66 Ashwagandha, Suntheanine L-Theanine, TRAACS Magnesium
Supports a healthy stress response.*
Coming SoonBuild from the inside out.
Gut Health / Prebiotics
Sunfiber PHGG, Chicory Root Inulin
Supports digestive health.*
Coming Soon*These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease.
This name was not chosen from a shortlist. It was found — layer by layer — across languages and centuries.
Bright. Clear. Pure. The water before the city got to it. The mountain stream at first light.
Sire. Sovereign. A title earned by bearing, not by birth. The one who leads not because they were told to.
Poet. One who feels deeply. One who perceives what others walk past.
Protector. Guardian. Carried by families who stood at the edge of something worth keeping.
We didn't invent this word. We found it. And it found us.
Anyone doing something they love — and wanting to feel their best while they do it. The thing doesn't have to be a marathon.
Three days on your feet. Looks cool in your hand. Doesn't taste like a hospital.
Up at 7. On the mountain all day. The can looks exactly right on a lodge table.
Tailgate, stadium, watch party. Not Gatorade. Something you're proud to be seen with.
Ten miles on a Saturday with friends. You want to feel good doing it. Full stop.
Present without the round. A can that belongs next to a beer without needing to explain itself.
Three to four times a week. Not a competitor. Just someone who wants to recover well.
New drops, launch dates, and whatever SCHĪR does next.
